Shanghai World Expo

A year ago I visited the Shanghai World Expo and I enjoyed viewing the Chilean pavilion. Because of some limitations in China to accessing web sites such as Facebook, Twitter, some blogging sites etc. I posted some trip reports to Yammer an enterprise social network service that unlike Twitter does not post broadcast messages to the public. Yammer  is a private communication network that organizations can use for internal sharing and/ or between organizational members and pre-designated groups. At the time I was in China I accessed Yammer via our company VPN in lieu of Facebook or blogging. The only trouble was that I forgot that my audience was limited to company members so when I got home I began reposting some of my Yammer uploads to Facebook and here is one I forgot to re-post anywhere.

SHANGHAI WORLD EXPO. The Chile Pavilion was said to be “the biggest relationship building project in the history of Chile.” The HD Multitouch wall was only part of the well designed pavilion that was thoughtful, interesting, experientially delightful, and an example for future expo pavilion planners. Chile also had a recent surprise addition to their exhibit that was in the news here and drew media and attendee attention – Phoenix 1, a Rescue Capsule that was one of three special capsules made for the evacuation of the trapped miners, was placed in the exit lobby as a final uplifting viewing experience at the pavilion – see link at end of this blog.

Back to the multitouch wall (See BusinessWire) story about MultiTouch, Ltd., developer of the world’s first modular multi-touch LCD screen for large-scale displays, and Riolab, an interactive display production firm, that collaborated on the largest multitouch display ever produced for a World’s Fair. The Wall of Chile (Muro de Chile) for the Chilean Pavilion featured “a 4-meter-long (13′) and 1.2-meter-high (4′) multitouch display wall that enabled visitors to access high-definition video and thousands of photographs from historical archives, including satellite, natural, and terrestrial images that detail Chile’s culture and character.” Working with Riolab, Multitouch implemented a global collaborative display that is said to be the first true massive real-time multitouch installation of its kind for the Wall of Chile presentation.


“More than 400 authors and hundreds of public and private institutions directly contributed to the wall, which features a large map of Chile as the 16.5 Megapixel main interface, and then offers headshots of 36 people for access to further information. Images and text are uploaded to the Wall of Chile web site, at, appear in a grid at the bottom of the screen and are automatically updated every 24 hours.”

Chile’s very cool interactive exhibit beat anything on display at the USA Pavilion (which is another story) but Multitouch and Riolab were not the only American firms hired to work on the displays for other countries. The China Shipbuilding Pavilion also had a larger interactive display using Electrosonic’s (Burbank, CA) integration of a Ralph Appelbaum (New York) designed installation that used GestureTek’s “Illuminate interactive multi-touch interface” and the Airpoint ‘point to control’ system for cursor control with WallFX projection interactive and animation effects. This was fun for kids but a lot of folks did not seem to get it that their hands were moving a cursor on the wall and they tried to lean in and touch the projection.

The Chilean wall also had a few issues with user experience but the guide stationed by the wall was quick to explain and demonstrate how it worked. So while in China I got to touch the Wall of Chile and I was happy to see Easter Island with its own touchpoint that opened to photos of Moai.It reminded me of my own adventure travels to Chile and Easter Island in 2005 and you can see that story at


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